I lead design, build teams, and drive the outcomes that matter.
Work
PERIGON / HEAD OF PRODUCT & DESIGNJUNE 2024 - PRESENT
- ✱Led design for Perigon's Workspace launch: Peaked at 11,000 daily active users and #2 on ProductHunt
- ✱Redesigned the product and dev experience, driving a 300%+ increase in API subscriptions
- ✱Shipped Monitors: $125,000 year-over-year revenue growth in Q1 2026
- ✱Took Perigon’s MCP from a developer tool to a product. Built OAuth and telemetry
- ✱Built Perigon’s open-source news benchmark
- ✱Set Perigon's design direction and built its design system
- ✱Moved design onto AI tools and turned designers into builders who ship code to production
FLO / PRINCIPAL PRODUCT DESIGNERJUNE 2023 - JUNE 2024
- ✱Founded Flo's design team
- ✱Shipped Flo Forward in my first month: 1,000 new accounts in 30 days
- ✱Owned design and product for new revenue generating features, adding $500,000 in sales revenue over six months, and ~$2M as of 2026
- ✱Matured marketplace features, growing user base by 7,000+
LEAFLY / SR MANAGER, UX DESIGNOCTOBER 2019 - MAY 2023
- ✱Introduced user research practices, helping add 70,000+ new accounts and lift engagement and retention
- ✱Led design and product strategy for new revenue streams, growing annualized net revenue $3M+ in under six months
- ✱Identified new product opportunities and crafted design team strategy and vision
- ✱Grew the design team and secured headcount for native apps and design system work
- ✱Built Leafly's design system, cutting production breakages and time to market
RETAILMENOT / SR PRODUCT DESIGNERSEPTEMBER 2018 - OCTOBER 2019
- ✱Led design for RetailMeNot's web product, browser extension, and acquisition programs
- ✱Defined design strategy for RetailMeNot's native app redesign: 31% increase in revenue yield and a 62% increase in new account creation
- ✱Conducted research that shaped RetailMeNot's user retention strategy
MALAUZAI / MANAGER, UX ENGINEERINGMAY 2014 - SEPTEMBER 2018
- ✱Set design strategy for white label framework supporting 400+ bank and credit union customers
- ✱Led accessibility audits to AA conformance across Malauzai's white-label platform
- ✱Built research, usability testing, and accessibility practices at Malauzai from the ground up
- ✱Design's strategy and high level of fidelity were key to its 2018 acquisition by Finastra
LAUNCH BOX MEDIA / LEAD DESIGNER & PARTNERJULY 2011 - MAY 2014
- ✱Ran user research for small business clients
- ✱Built brand strategy and websites for clients
- ✱Led visual campaigns across digital and print
Proficiencies
Team Leadership, Career Development, Product Design, Design Strategy, Design Thinking, Systems Design, User Research, Product Strategy, Brand Strategy
Tools
Cursor, Vercel, Github, Figma, Framer, Fullstory, Posthog, Usertesting.com, After Effects, Illustrator, Photoshop
Education
University of Georgia / BA, Advertising
Interdisciplinary degree that integrates strategy, design, psychology, branding, and marketing.