I lead design, build teams, and drive the outcomes that matter.
Proficiencies
Team Leadership, Career Development, Product Design, Design Strategy, Design Thinking, Systems Design, User Research, Product Strategy, Brand Strategy
Tools
Cursor, Vercel, Github, Figma, Framer, Jittr, Fullstory, Usertesting.com, After Effects, Illustrator, Photoshop
Work
PERIGON / DIRECTOR OF DESIGNJUNE 2024 - PRESENT
- ✱Led design for Perigon's Workspace launch — 11,000 daily active users and #2 on ProductHunt
- ✱Redesigned the product experience, driving a 300%+ increase in API subscriptions
- ✱Turned Perigon's design team into builders — every designer ships code to production
- ✱Set Perigon's design direction and operating principles
- ✱Built Perigon's design system and introduced user research into the product process
FLO / PRINCIPAL PRODUCT DESIGNERJUNE 2023 - JUNE 2024
- ✱Founded Flo's design team
- ✱Shipped Flo Recruit Forward in my first month — 1,000 new accounts in 30 days
- ✱Owned design and product for new revenue generating features, adding $500,000 in sales revenue over six months
- ✱Matured marketplace features, growing user base by 7,000+
LEAFLY / SR. MANAGER, UX DESIGNOCTOBER 2019 - MAY 2023
- ✱Introduced user research practices — helped add 70,000+ new accounts and lift engagement and retention
- ✱Led design and product strategy for new revenue streams, growing annualized net revenue $3M+ in under six months
- ✱Identified new product opportunities and crafted design team strategy and vision
- ✱Grew the design team and secured headcount for native apps and design system work
- ✱Built Leafly's design system, cutting production breakages and time to market
RETAILMENOT / SR. PRODUCT DESIGNERSEPTEMBER 2018 - OCTOBER 2019
- ✱Led design for RetailMeNot's web product, browser extension, and acquisition programs
- ✱Defined design strategy for RetailMeNot's native app redesign — 31% increase in revenue yield and a 62% increase in new account creation
- ✱Conducted research that shaped RetailMeNot's user retention strategy
MALAUZAI SOFTWARE / MANAGER OF UX ENGINEERINGMAY 2014 - SEPTEMBER 2018
- ✱Set design strategy across Engineering, Infrastructure, and Product for 250+ bank and credit union customers
- ✱Led accessibility audits to AA conformance across Malauzai's white-label platform
- ✱Built research, usability testing, and accessibility practices at Malauzai from the ground up
- ✱Design's strategy and high level of fidelity were key to its 2018 acquisition by Finastra
LAUNCH BOX MEDIA / LEAD DESIGNER & PARTNERJULY 2011 - MAY 2014
- ✱Ran user research for small business clients
- ✱Built brand strategy and websites for clients
- ✱ Led visual campaigns across digital and print
Education
University of Georgia / BA, AdvertisingGraduated 2013
Interdisciplinary degree that integrates strategy, design, psychology, branding, and marketing.