I lead design, build teams, and drive the outcomes that matter.
Proficiencies
Team Leadership, Career Development, Product Design, Design Strategy, Design Thinking, Systems Design, User Research, Product Strategy, Brand Strategy
Tools
Cursor, Vercel, Github, Figma, Framer, Jittr, Fullstory, Usertesting.com, After Effects, Illustrator, Photoshop
Work
PERIGON / DIRECTOR OF DESIGNJUNE 2024 - PRESENT
- ✱Led design during launch of Perigon's Workspace° product, generating 11,000 daily active users (avg) and ranking #2 on ProductHunt
- ✱Iterations to the product experience resulted in a 300%+ increase in API subscriptions
- ✱Adapted and adopted new tools to deliver high-quality work quickly in a highly dynamic industry
- ✱Established foundational design strategy, principles, and concepts
- ✱Introduced design system, implemented user testing and research practices, and matured design's role as an integral discipline in the product development process
FLO / PRINCIPAL PRODUCT DESIGNERJUNE 2023 - JUNE 2024
- ✱Founded Flo's in-house design team
- ✱Launched zero-to-one product in first month with the company, adding over 1,000 new accounts in thirty days
- ✱Enhancements to the product over six months enabled $500,000 in new sales revenue
- ✱Matured marketplace features, growing user base by more than 7,000 users
LEAFLY / SR. MANAGER, UX DESIGNOCTOBER 2019 - MAY 2023
- ✱Introduced research methods to understand user behavior, which helped add over 70,000 new accounts and increase user engagement and retention
- ✱Instrumental in establishing new strategic revenue streams, growing annualized net revenue by $3 million+ in under six months
- ✱Identified new product opportunities and crafted design team strategy and vision
- ✱Created onboarding processes, grew the team, and secured resources for native apps and design system maintenance
- ✱Developed Leafly's design system, improving quality, reducing production breakages, and reducing time to market
RETAILMENOT / SR. PRODUCT DESIGNERSEPTEMBER 2018 - OCTOBER 2019
- ✱Lead designer for browser-based experiences, including the main web product, browser extension, and user acquisition programs
- ✱Crafted the design strategy for RetailMeNot's native app redesign, resulting in a 31% increase in revenue yield and a 62% increase in new account creation
- ✱Conducted research to shape RetailMeNot's user retention strategy
MALAUZAI SOFTWARE / MANAGER OF UX ENGINEERINGMAY 2014 - SEPTEMBER 2018
- ✱Guided design strategy and interactions for Engineering, Infrastructure, and Product teams to ensure a consistent and inclusive user experience across 250+ customers
- ✱Co-led accessibility audits and drove implementation strategy, achieving AA accessibility conformance for our flexible, white-label application.
- ✱Improved design processes by adding research, usability testing, and accessibility standards
- ✱Design strategy and execution played a key role in Malauzai's acquisition by Finastra in 2018.
LAUNCH BOX MEDIA / LEAD DESIGNER & PARTNERJULY 2011 - MAY 2014
- ✱Conducted user research to address challenges faced by small businesses
- ✱Developed branding strategies and assisted with client website development
- ✱Managed visual campaigns for digital and print experiences
Education
University of Georgia / BA, AdvertisingGraduated 2013
Interdisciplinary degree that integrates strategy, design, psychology, branding, and marketing.